Maintain customer base amid COVID-19 mandated closures, & rebrand for growth.
Maintain customer base amid COVID-19 mandated closures, & rebrand for growth.
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Challenge: Inconsistent management led to incohesive messaging & branding. COVID closures left lapses in customer interaction.
Challenge: Inconsistent management led to incohesive messaging & branding. COVID closures left lapses in customer interaction.
Results:
Results:
Growth in brand awareness & return visitors.
Positive Reviews
Increased event attendance & new bookings
Phased rebrand has begun to shift from difficult "Incontro A Tavola - Ristorante Italiano" name to more recognizable "Incontro Italiano" to retain brand equity in the evolution , with a focus on our Italian heritage.
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