Driving New Business for Agency with Targeted Thought Leadership Pieces & Industry Engagement.
Driving New Business for Agency with Targeted Thought Leadership Pieces & Industry Engagement.
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Challenge:
Challenge:
Captura Group, a Hispanic & Digital Advertising Agency, was looking to grow its awareness & bring in new business. Molly developed & executed a content marketing plan to retain, attract, & grow agency partners.
Captura Group, a Hispanic & Digital Advertising Agency, was looking to grow its awareness & bring in new business. Molly developed & executed a content marketing plan to retain, attract, & grow agency partners.
Results:
Results:
Championed agency growth +30% revenue.
Championed agency growth +30% revenue.
Produced winning award submissions:
Produced winning award submissions:
- HMC Marketer of the Year - 2021
- HMC Strategic Excellence Impact on Innovation - Silver - 2021
- AAF Mosaics Integrated Creative Campaign - 2022.
After working with the AIMM team, I secured a Member Exclusive Webinar paired with a "Best Practices" infographic distributed on behalf of the agency, and shared in the Alliance library.
Blog article was picked up by the National Hispanic Corporate Council for an exclusive webinar. The agency has won business in the healthcare space since publishing and promoting this piece.
Culturally relevant case study has continued to be recognized in the trades and by various award bodies.
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