Align organization under focused mission statement & build community engagement for a small business support network.
Align organization under focused mission statement & build community engagement for a small business support network.
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Challenge:
Challenge:
Support Latino Business did not have a clear business plan to support its mission of uplifting & highlighting small businesses - and members were unsure of the benefits.
Support Latino Business did not have a clear business plan to support its mission of uplifting & highlighting small businesses - and members were unsure of the benefits.
Results:
Results:
Streamlined business priorities to retain the largest impact on the members.
Streamlined business priorities to retain the largest impact on the members.
Increased member sign-ups & grant applicants.
Increased member sign-ups & grant applicants.
Developed Content Calendar for consistent communications.
Developed Content Calendar for consistent communications.
Partnered with network members to create reels, lives, webinars, & audios to support advocacy & awareness.
Partnered with network members to create reels, lives, webinars, & audios to support advocacy & awareness.
Simplified messaging & brand style for brand recognition. Focused messaging on causes that business owners cared about, and amplified their companies & work with features, monthly lists, and engagement campaigns.
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