Niche marketing support for a collegiate sports organization - establishing brand partnerships to support programming.
Niche marketing support for a collegiate sports organization - establishing brand partnerships to support programming.
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Challenge:
Challenge:
Competitive waterskiing is a very niche sport, lacking widespread awareness. At collegiate level, the sport requires partnerships to sustain programming.
Competitive waterskiing is a very niche sport, lacking widespread awareness. At collegiate level, the sport requires partnerships to sustain programming.
Results:
Results:
$10K in annual partnership revenue.
$10K in annual partnership revenue.
Grow presence and engagement for increased membership, partnership, and awareness.
Grow presence and engagement for increased membership, partnership, and awareness.
With schools shut down for COVID-19, we kept the community engaged with video contests, giveaways, workouts, and TikToks.
Top partner recieved recognition at our championship event, with recap videos highlighting their #MostFunWins motto.
Encouraging sponsors, we added Shop and Jobs pages on the website to provide opportunities to connect our audience further to meet affiliate organizations.
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